Kullu Shawls are well known all around the world for its simple and elegant designs and its fine woolen fabric and manufacturing quality. Kullu shawls are worn by both: men and women, but men’s shawls are usually called "Loi" or "Pattu" and are often plain without any pattern or very minimal patterned stripes on two edges.
Kullu shawls are mostly made of three types of wool: Merino wool, Angora wool and Local sheep wool. These different kinds of wools are sometime used combined to make more varieties. Designs patterns are mostly geometric shapes with few exceptions where floral designs are used.
Cost of these shawls can vary significantly depending on its design and other factors. Despite its expensive cost hand woven shawls are very popular with its admirers because of its organic nature(handmade), beautiful, elegant design and its warm woolen fabric.
Prices of Kullu shawls depend on these factors: design patterns, the amount of those patterns in shawls, the wool type and the quality of the fabric made of those wools. Prices can range between Rs. 800/- to Rs 10,000/-. Higher cost shawls are also available in the market but they are often difficult to find.
Kullu shawls play a very significant role in the economy of valley. It is one of the major income sources for these people where thousands of them earn their living by weaving part time or full time. Around 20,000 people work part-time and about 10,000 people earn their livlihood by working full-time. These shawls are made in valley itself by local people who have inherited their skills from their past generations. Shawls made in the valley are woven using handlooms and these handlooms can be found in almost every home in rural areas. These are used to weave shawls and fabric for other clothes to fulfill their own needs or for commercial purposes. Kullu shawls are also an important part of heritage of Himachal Pradesh due to which state government provides many benefits to weavers so this heritage can flourish and can be preserved.
Kullu shawls are made using handlooms but these days some outside manufacturers especially from Ludhiana, (http://archive.indianexpress.com/news/80--kullu-shawls-have--made-in-ludhiana--stamp/717485/) are producing cheap factory made material with copied design patterns and selling it on heavy discounts which is leaving a very bad impact on original Kullu Shawls' market share and valley’s economy. Consequently it's discouraging weavers who have been working on this craft for decades making this beautiful art die a slow death. Handmade kullu shawls are getting a very tough competition because of its relatively higher cost as it involves a lot of hard work.
State government has recently taken many steps to prevent these crises. Most crucial of them all is assigning of Geographic Indicator (GI) to Kullu Shawls (http://hpscste.nic.in/pbulletin/third.html). This GI can only be used to those shawls which have being produced in the valley itself and have been made using the handlooms. This practice has been adopted to restrict the sale of powerloom made shawls in the name Kullu Shawls.
Follow these tips to ensure you don't end up buying fake, factory made shawls: